🗂️Keep in Mind AI-Powered Summaries Are Coming to the App Store, Too

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There are nearly two million apps on the iOS App Store, and a lot of them aren't worth your time. That's why many of us, when considering a new app, turn to reviews: You want to see what other users' experiences were like with the app—whether they loved it, liked it, or loathed it.

Personally, the current review system works fine for me. I scan some reviews, and generally get a sense of whether the app is right for me. If I'm feeling particularly analytical, I'll even adjust the filters, perhaps to see which reviews are most critical (so it's not just a bunch of fluff) or ones that are most recent, to see what customers thought of the latest version of the app.

But it's 2025, which means one thing: AI. We can't continue to live in the past. We must embrace the future of artificial intelligence, so say the tech companies. Why do 30 seconds of scanning, when the AI can cut that work down to 20 seconds? Perhaps even 15?

Apple's AI App Store review summaries​

With iOS 18.4, currently in beta, Apple is testing AI-generated summaries for reviews in the App Store. According to Apple, these summaries pull from "highlights and key information" from reviews for apps and games and are updated at least once a week, if the app or game has enough reviews to support it. These summaries will appear directly beneath the rating for the app or game, under the heading "Reviews Summary."

Apple says review summaries are currently only available in English for a "limited number of apps and games" in the United States. The company plans to expand the feature to more countries and languages over the year.

Here's the thing about features like this: they're largely ignorable. If you love them, great! You can take a peek at the AI-generated summary and decide for yourself whether you'd like to read the reviews further. If you don't like them, also great! Scroll right past to the reviews.

That latter approach is likely the one I'd take. For one, I don't trust AI to get the gist right, even if the situation is relatively low-stakes. But, like I alluded to earlier, I also don't think it saves that much time to read an AI summary versus scanning the reviews yourself. You might even miss some interesting insights the AI thought wasn't important enough to make the review, or see some nuance that went over the AI's, uh, "head."

Apple is far from the only company to summarize reviews with AI. Google, Amazon, even NewEgg have all dabbled in this practice, so it's not like Apple is breaking the mold here. But it does slightly rub me the wrong way—if we start relying on AI to summarize content like this, who is the original content being written for? Hundreds if not thousands of people are writing reviews of their experience, but if you only read the summary, those people are really writing their reviews for the AI—not other human beings.

iOS 18.4 is due out sometime in April. You can experience these summaries now if you install the beta, but if you'd prefer not to risk running temperamental software on your iPhone, you can simply wait until next month.
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